ETHOS: Vision, Mission & Values

Vision Statement​

Textiles for a BETTER life

Mission Statement​

Sustainable Growth with Integrity Innovation & Inclusiveness

Our Values

Trust & Respect

Trust each other and achieve together​

  • We are fair, respectful and honest at all times.
  • We are accountable for our decisions.
  • We take responsibility for our actions.

Customer Centric

Prioritize customer experience (internal & external)​​

  • We continuously seek to identify, understand and solve our customer’s needs.
  • We focus on providing convenience and value to our customers.
  • We are clear and transparent in our communication.


Be kind, smile and support each other​​

  • We appreciate each other and celebrate mutual success.
  • We care about the mental health of our employees and provide support emotionally and physically.
  • We are empathetic towards our people and surroundings.


Do it right​​​

  • We are an equal opportunity employer and promote diversity.
  • We believe honesty and integrity are a part of our DNA.
  • We believe in Win-Win situation.

Team Work

Together we can discover our true potential​​​

  • We share knowledge and experiences to help each other develop.
  • We promote constructive feedback.
  • We believe in continuous improvement.